About US
A passion for adventure mixed with a love for Toyotas is what describes US. We're a family that lives and breaths for that next opportunity to hit a dirt road, explore and enjoy the drive. We have used our machines to the limits, found them and are now developing products to push those boundaries. Toyota makes the best 4wd's on the planet - but even they didn't know what owners would do to these rigs. That's why Cruisers and Company was born: to push limits, develop solutions, and enhance Toyota 4wd's. It's what WE do.
Johnny Pryor
​
Cruiser head, Mechanical Engineer - Johnny has been into everything Toyota 4wd's for well over a decade. Growing up with Cruisers from day 1, they became his passion. From 4 wheeling, outfitting, wrenching, and engine swapping Toyotas he has an extensive knowledge base of these vehicles. During college Johnny pursued that passion and worked for 5 years professionally as an automotive tech working on cruisers and various other Toyota's doing everything from general maintenance, engine rebuilds, to some of the best engine swaps in Land Cruisers seen to date. Earning his engineering degree in 2021, it was time to apply that knowledge to his passion and eventually start Cruisers and Company with Ryan in 2023.
Ryan Pacheco
​
General Manager - Brought into the world of off-roading and Toyota's 4wd's by Johnny and his family in 2012, Ryan has embraced the adventurous lifestyle; outfitting, equipping, maintaining and 4 wheeling his Tacoma all across the western US. It goes without saying that Ryan likes to get his hands dirty, but his primary role is in supply logistics and project management. His extremely keen eye for detail pays dividends in every aspect of the work performed at Cruisers and Company.
​
